Page Builder in Magento 2 allows creating rich-content pages with custom layouts that drive more customer engagement and loyalty.  Page Builder includes a bunch of features that are designed to improve quality and reduce the time of creating custom pages. Some of these features are: Advanced content tools, Full-page layouts ( for CMS pages, products, and categories), Drag and drop page design, Rich assortment of content types, Real-time editing from the workspace, and Custom product attribute input types