Integrating Gooogle Analytics to your online website is a must-have task to catch more potential customers to visit your website. It collects to translate it into something useful for your business. Google Analytics for Magento is a free tool to monitor traffic and collect data from your website. So, why don't you add Google Analytics to your Magento store? Google Analytics not only lets you view your traffic stats, but you can also determine the level of user engagement of any page on your store which can help in improving the performance and optimizing your store's SEO.