As a result, the number of eCommerce stores has increased significantly, with over 24 million eCommerce stores available today around the world. To stand out from the fierce competition, you need a remarkable eCommerce store design that guarantees customers an exceptional shopping experience.
Apart from ensuring you have enough working capital to run and grow your eCommerce business, you also need to choose the right eCommerce theme for your online store. This will help you create a great customer experience and improve brand recognition, increasing traffic and boosting sales. In this article, we'll look at some of the important considerations when choosing the best theme for your eCommerce website:
1. Prioritize the User Experience
The user experience should be at the top of your priorities when choosing a theme for your eCommerce website. That means choosing a theme that will make it easier for customers to perform their desired action on your online store, whether making a transaction or browsing different products. A poor UX design can make navigation difficult for customers, discouraging them from spending more time on your store.
As such, customers expect enhanced UX features when shopping on your eCommerce store so that they can enjoy a smooth shopping experience. To ensure you choose a UX-friendly eCommerce theme, you must first understand your target user and their preferences. The best eCommerce theme should include features that enhance the user experience. These features include a mobile-responsive design, compatibility with plug-ins, full-width design, fast loading times, a simple checkout process, guided search and navigation, and upsell and cross-sell features.
2. Research Competitors' Stores
You also want to make sure you choose a theme that will help you stand out from the crowd, especially your competitors. To achieve that, you need to research your competitors' eCommerce stores to find out what they have. This will give you some idea of what features eCommerce stores in your industry should have and features not to include on your site.
By understanding your competitors, you'll be better equipped to select an eCommerce website theme that will give your customers a unique and outstanding user experience. You can utilize various online tools to identify themes already in use.
3. Consider Your Approach to Content
Besides researching your competitors' stores, you must also determine your content strategy when choosing an ideal theme for your online store. Determining the type of content you'll display on your website will help ensure you choose an ecommerce theme that will support your content. This is especially important since visitors will spend much of their time on your site consuming your content, so you should make sure you give them a great user experience.
The goal is to know your preferred content, whether blog posts, social media, user-generated content, featured images, or product videos and images. Testing and experimenting with different types of themes can help you choose a theme that will support your preferred content.
Endnote
Building an eCommerce site from scratch can be pretty challenging, especially one that provides a wonderful user experience. Fortunately, you can find a wide range of eCommerce themes online that can help you get started. Finding an attractive and functional theme that best suits your brand can save you time, money, and hassle.
