1. Optimize Url
How to make your website SEO-friendly by optimizing Url? These are steps that you should follow: System -> Configuration -> Web -> Search Engine Optimization -> URL Option -> Set Add Store Code to No.
However, if you wanna clean URL radically, come to Search Engine Optimization -> turn Server URL Rewrites to Yes. The Code will be removed out of your URL
2. Say NO to Duplicate Content
Many people think that setting the same contents in different categories will help website SEO-friendly. But it’s absolutely wrong. Google will not appreciate sites with duplicate content. This is how you should do to avoid this problem: System =>Configuration =>Catalog =>Search Engine Optimization and set Canonical Link Meta Tags for Products and Categories to Yes.
3. Generate Google Site Map
To get GG Sitemap, you can do as following simple steps:
4. Robots.txt File
If you want search engines to be able to index your site, you must change Robot setting to Index, Follow:
System => Configuration => Design => Default Robots -> “INDEX, FOLLOW”.
5. Metadata
Metadata means keywords and description. Do not overlook this part because of its importance. Here are in details:
Keywords: Remember that add 5 keywords in minimum that relates to your pages as well as your business, detailed description. This will help you reach the target customer easily.
Page content: Do not forget this rule of SEO: Content is King. You will show to your customers what your page is about and get the satisfaction from them. One more rule: your website is an employee who works 24 hours a day, 7 days a week and never takes vacations. Tell this employee as much as you can about your company.
6. Smart Phone and Tablet Optimization
Nowadays, the number of people who uses smartphones or tablets is rising dramatically. It can not be denied the importance of those smart technologies. People go online shopping whenever and everywhere. As a result, if one ecommercer wanna raise higher sale. Make your site optimize smartphone and tablet. But remember that a poorly optimized site can greatly harm the performance of online stores in Google searches.
7. Add a Blog to Your Magento Store
As we mentioned above, Content is King. Make your website valuable by creating more interesting contents. One of them is Blog which is about topics around your business. It can bring like - share and more traffics to your website. Keep updating your Blog as soon as possible.
8. Set up RSS feeds
One of advantages of using Magento is to set up RSS feeds. Feeds can be filled by news about blog, new page, new products and other kinds of promotion news.
9. Product ratings and Review
Setting this function has 2 sides. If your products are really good and meet the need of customer, you may get good ratings and reviews. Other customers will look at this feedback and buy your products. Google also appreciate your site. On the other hands, if you get inverse, it harms to your business.
10. Update the Latest Version Of Magento Theme/Extension
In above, we show you almost of key tips on SEO. However, one more issue that you have to pay attention is behavior of user. Magento extensions are used to make your theme amazing and help customer have wonderful experience. All of these will boost SEO rankings. Be sure of using the latest version of Magento.You can update the latest version when setting up one Ecommerce from Magento in our site or Themeforest. Every new release will have extra-functions like securities, bug fixes… Keep paying attention to this aspect to make SEO boost.
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