What is Facebook Pixel
The Facebook pixel is an analytics tool that helps you measure the effectiveness of your advertising. You can use the Facebook pixel to understand the actions people are taking on your website and reach audiences you care about.You can use pixel data to:
- Make sure your ads are being shown to the right people
- Build advertising audiences
- Unlock additional Facebook advertising tools
How to get Facebook Pixel Code
It is so simple to take this action. Now let's do as follow:
How to set up Pixel Code on your e-store?
As usual, you or developers will activate Pixel Code by inserting the code on the header of your site. When someone transfers their action from Facebook Ads to your website, every their action will be followed and reported to you.
Many people use Facebook Pixel Code to be applied to their PrestaShop Website. They wonder whether there is any difference or special steps that they do not know or not. The actual answer is NO. You can have to just take the action we mentioned above: putting Facebook Pixel Code on the header of website. Then, the last task you need to do is keeping track of behavior of your customers. From that point, you will know how effective your Facebook Ads brings and may adjust to have the best result of sale.
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